FatStick’s founder Rueben studied surf science before going on to teach surfing, later training as a judge in surf competitions and has spent many years travelling the world, discovering the worlds best surf spots. When years later, Rueben and his wife decided to buy themselves stand up boards they found the prices were high so Rueben thought, if he buys ten direct from a respected factory, his wife and himself can keep two and the rest they can sell to cover the cost and that was going to be it.
But this was only the beginning of the story and so the Fatstick journey began. The boards were so well received for their design and for the exceptional quality Rueben bought a few more. The brand continued to grow from its humble beginnings in 2012, continually developing its designs and became the friendly, passionate and affordable brand that it is today!
FatStick’s range of boards and accessories offers something for all levels of surfers & paddlers throughout the different disciplines within the sport. Rueben has a network of dealers and team riders to support the brand, who help the brand to continue to develop and innovate.